What's Changed

1. Creative-led Delivery

Campaign success now depends less on structure and more on creative variety. Each ad now optimises individually, rather than at the ad set or campaign level.

2. The Andromeda Retrieval Engine

Meta’s new AI retrieval engine filters millions of ad options to identify the best creative for each individual user.

3. Smarter AI and Hardware

Faster and more scalable delivery, powered by upgraded machine learning systems and infrastructure.

4. Advantage+ and GenAI Tools

Automation has gone next-level, managing targeting, budgets, placements, and even creative generation.

5. Quality Boosts

Meta’s internal data shows ad quality and engagement improving by around 8% since the rollout.

Why It Matters for Automotive Businesses

Running Meta ads in-house just got more time consuming.

Andromeda rewards brands that move fast and produce at scale, which means you now need more content to feed Meta’s creative-led algorithm, more design capability to test variations quickly, and more time to manage and refresh campaigns.

Dealerships and automotive brands that rely on a “set and forget” approach will see performance drop. Success now depends on maintaining a consistent creative pipeline and using automation strategically, without losing your brand voice.

The Role of Data and Connectivity

Creative is now the main performance lever, but it’s not the only one.

Meta’s AI relies heavily on data quality, which means your Meta Conversions API (CAPI) and its connectivity to your CRM or DMS are more important than ever.

If your data is incomplete, duplicated, or delayed, Meta can’t accurately learn who your best customers are. That leads to wasted spend and weaker optimisation.

Automotive marketers should ensure that:

• CAPI is properly configured and passing clean, deduplicated data

• CRM and website events are synced to report real outcomes such as enquiries, test drives, and purchases

• Offline conversions are connected to improve retargeting and predictive learning

In the new Meta environment, creative drives reach, but data drives performance.

Why Persona Research Matters More Than Ever

You should be using persona-driven research to guide your creative decisions. Meta’s algorithm rewards relevance, so knowing exactly who you’re speaking to matters.

Build campaigns around real customer personas such as what they value, how they shop, and the emotions that drive their decisions. When your ads reflect genuine audience insights, you give Meta the right signals to serve your creative to the people most likely to convert.

Don’t Let Andromeda Scare You Off

Yes, Meta’s new system demands more from advertisers, but it also levels the playing field.

This is the best time for automotive businesses to rethink how they use creative, automation, and data together. The dealerships that adapt early will see stronger performance and more efficient ad spend.

Keep testing. Keep creating. Keep showing up.

The brands that learn to move with the algorithm will be the ones that win.