How digital lag is costing dealerships market share
The Harsh Reality: A $60B Market in Transformation
Australia’s automotive retail industry is worth over $60 billion annually — yet many dealerships are still losing ground. While the market evolves quickly, too many remain anchored to outdated practices that no longer meet modern customer expectations.
Key Market Indicators
Lead Response Time
Top-performing dealerships respond to online leads within 30 mins; underperformers average more than a full day.
Increase in Qualified Leads
Digitally advanced dealers saw a 35% rise in qualified leads and a 22% lift in conversions, while traditional operators suffered a 28% decline in sales to younger buyers.
Of High Performing Dealers
Integrate a robust tech stack including CRM, digital ads, and mobile-first websites
Industry Expert Insights
The Performance Gap
Dealerships stuck in traditional processes face a compounding disadvantage:
Lost Leads from poor digital visibility.
Customer Frustration caused by slow responses and limited transparency.
Reduced Market Share as competitors capture younger and digital-first buyers.
Revenue Decline leading to fewer resources to invest, widening the gap further.