(Industries) Car dealerships
Dealership marketing built from the inside.
Sydney and Perth, Australia
DRVN is an automotive digital marketing agency for Australian car dealerships. We help dealers win more sales, keep more customers and grow the parts and service revenue that now carries the business. We work with businesses across Australia from our teams in Sydney and Perth.
Three generations of our family have worked in the automotive industry. We’ve sat in the end of month meetings, worked inside the systems you use every day and seen what actually moves a dealership forward. Every campaign we build starts there.
(01) The pressure on dealerships
The way dealerships make money has changed.
(01)
Front end margins are shrinking.
Deloitte's ProfitFocus benchmarks show net profit as a share of sales slipping from around 4% to roughly 3% in a year. New car gross per unit is down and overheads keep climbing.
(02)
Profit is moving to the back end.
(03)
A new price tier has arrived.
(04)
Parts customers are buying online, just not from dealers.
(05)
Leads and data go to waste.
(02) Why DRVN
We’ve worked where you work.
DRVN was shaped inside the automotive industry. We’ve worked across dealership marketing, parts and digital systems, so we understand OEM requirements, the pace of a sales floor and what a service department needs to stay full. Our in-house systems specialist brings first-hand experience from inside a DMS provider. That means the CRM journeys and lead processes we design actually work inside your systems, configured properly from day one.
Persona-led Meta and Google campaigns for new, used, EV and service, with creative volume built for Meta’s Andromeda update. Car dealership SEO across local search, Google Business Profile, model, service and location pages, and AI search. Lead management with response targets, routing and Podium-powered follow-up.
(04) Partnerships
Partners who extend what we deliver.
(Partner)
Podium brings webchat, text messaging and reviews into one place. As a Podium partner, we set it up inside your lead management process so every enquiry gets a fast reply and every happy customer is asked for a review.
(Partner)
Zellis are automotive parts ecommerce specialists. They build the store, fitment data and marketplace connections, while DRVN drives the demand, CRM and customer retention that turn it into a revenue stream.
(Partner)
Contentsquare shows how people actually use your website: where they click, scroll, hesitate and drop off. As a Contentsquare partner, we turn those insights into website and campaign changes that lift conversions.
(Partner)
DRVN is a registered Semrush agency. We use Semrush's keyword, competitor and ranking data to plan content, track performance and find the search opportunities your competitors are missing.
(Partner)
DRVN is a Shopify Partner. We plan, design and grow Shopify stores for parts and accessories retailers, from store setup and product data to the search, shopping ads and email that bring customers back.
(05) Franchised dealer parts
Your parts department is an online store waiting to open.
For franchised dealers, genuine parts and accessories ecommerce is the next frontier. According to Zellis, genuine parts make up less than 0.5% of online parts sales, so the dealers who move first have the field largely to themselves. Together with Zellis, we cover it end to end, from the store build to the demand that fills it. The biggest opportunity sits with customers you already have. A new car buyer browsing accessories before delivery is your most receptive customer, and the right touchpoint at that moment starts a lifetime service relationship.
(06) How we work
Four steps to measurable growth.
01
Discover
Understand your buyers
PMA and persona research, plus a review of your current campaigns, systems and customer data.
02
Plan
Build the plan
Channels, budget, lead process and CRM touchpoints, mapped to where your growth will come from.
03
Build
Launch
Campaigns, SEO, CRM journeys and email templates, configured and tested inside your systems.
04
Grow
Measure and refine
Lead source reporting and regular reviews, so budget keeps moving to what sells.
(07) FAQ
Common questions from dealers.
(01)
What does an automotive digital marketing agency do?
(02)
How can car dealerships get more leads online?
(03)
How quickly should a dealership respond to an online lead?
(04)
Do you work with Tune and DealerSocket?
(05)
Do you work with Podium?
(06)
Can you build email templates for our CRM?
(07)
Can you work within OEM brand guidelines?
(08)
Do you work with single site dealers and dealer groups?
(09)