(Industries) Parts & accessories ecommerce
Parts ecommerce that actually sells parts.
Sydney and Perth, Australia
DRVN is an ecommerce marketing and SEO agency for Australian parts and accessories retailers and franchised dealer parts departments. We drive the traffic, conversions and repeat customers that turn a parts store into a serious revenue stream. We work with businesses across Australia from our teams in Sydney and Perth.
We’ve worked inside parts departments and know what makes parts ecommerce different: fitment, data, freight and customers who need to know it fits before they buy. Together with our partner Zellis, we cover it end to end.
(01) The pressure on parts retailers
The parts market has moved online. Most sellers haven’t caught up.
(01)
Demand keeps building.
The average car on Australian roads is now 11.2 years old, according to the Australian Automotive Aftermarket Association. Older cars need more parts, more often.
(02)
Online sales are steady and durable.
(03)
Marketplaces own the browsing habit.
(04)
If it might not fit, they won't buy.
(05)
Genuine parts are barely online.
(02) Why DRVN
We speak parts.
DRVN brings specialist knowledge of fitment data, parts ecommerce and dealership analytics, with hands-on experience across Shopify and Neto. We co-authored The Genuine Parts eCommerce Playbook for Franchised Dealers with Zellis. For dealer parts departments, our in-house systems specialist connects your store to DMS data, so you can reach new car buyers with accessories before delivery.
Google Shopping and Performance Max campaigns, Meta catalogue ads, and ecommerce SEO for Shopify and Neto across category pages, product data, structured data and AI search.
(04) Partnerships
Partners who extend what we deliver.
(Partner)
Podium brings webchat, text messaging and reviews into one place. As a Podium partner, we set it up inside your lead management process so every enquiry gets a fast reply and every happy customer is asked for a review.
(Partner)
Zellis are automotive parts ecommerce specialists. They build the store, fitment data and marketplace connections, while DRVN drives the demand, CRM and customer retention that turn it into a revenue stream.
(Partner)
Contentsquare shows how people actually use your website: where they click, scroll, hesitate and drop off. As a Contentsquare partner, we turn those insights into website and campaign changes that lift conversions.
(Partner)
DRVN is a registered Semrush agency. We use Semrush's keyword, competitor and ranking data to plan content, track performance and find the search opportunities your competitors are missing.
(Partner)
DRVN is a Shopify Partner. We plan, design and grow Shopify stores for parts and accessories retailers, from store setup and product data to the search, shopping ads and email that bring customers back.
(05) Fitment
Fitment is the foundation.
Parts customers buy with one question in mind: will it fit my car? Accurate fitment data answers it, lifting conversions and cutting returns. Zellis builds the fitment data and store. DRVN makes sure the right customers find it, through search, shopping ads and the CRM journeys that bring them back.
(06) How we work
Four steps to a store that keeps growing.
01
Discover
Start with the buyer
Persona research and UX design before anything gets built.
02
Plan
Build the foundations
Zellis delivers the store, fitment data and marketplace connections.
03
Build
Launch the demand
SEO, shopping ads, Meta and email go live together.
04
Grow
Retain and grow
Lifecycle flows, reporting and ongoing optimisation.
(07) FAQ
Common questions from parts retailers.
(01)
What does an ecommerce SEO agency do for parts retailers?
(02)
Do you work with Shopify and Neto?
(03)
What is fitment data and why does it matter?
(04)
Should we sell on eBay and Amazon as well as our own store?
(05)
How can franchised dealers sell genuine parts online?
(06)