(Industries) Regulated e-commerce
E-commerce for businesses with rules to follow.
Sydney and Perth, Australia
DRVN is an e-commerce marketing agency for Australian businesses that can’t just say whatever sells. Health and wellness retailers, pharmacies, supplement and cosmetic brands, and franchise networks all sell online under rules most agencies have never read.
We build stores, campaigns and customer journeys with compliance designed in from the start, so you can grow online without putting your business, your brand or your licence at risk.
(01) The pressure on regulated retailers
Selling online is harder when every word is regulated.
(01)
Every claim has to be right.
Health products can only be advertised for what they’re approved for. One overreaching product description or ad can breach the Therapeutic Goods Advertising Code.
(02)
The ad platforms are stricter again.
(03)
Reviews and testimonials need moderating.
(04)
Customer data comes with obligations.
(05)
Franchise networks answer to more than one brand.
(02) Why DRVN
Compliance is part of the brief, not an afterthought.
DRVN works with businesses where marketing has rules: health and wellness retailers, restricted-category advertisers, and franchised automotive dealerships working within strict OEM guidelines. We check product claims against what’s approved, build review moderation and consent into the systems we set up, and design campaigns that franchisors can sign off quickly. You get e-commerce marketing that performs and holds up to scrutiny.
Google Shopping and Meta campaigns built around platform health policies, with compliant creative and product feeds that keep ads approved. Ecommerce SEO for Shopify and Neto that ranks without overreaching claims.
(04) Partnerships
Partners who extend what we deliver.
(Partner)
Podium brings webchat, text messaging and reviews into one place. As a Podium partner, we set it up inside your lead management process so every enquiry gets a fast reply and every happy customer is asked for a review.
(Partner)
Zellis are automotive parts ecommerce specialists. They build the store, fitment data and marketplace connections, while DRVN drives the demand, CRM and customer retention that turn it into a revenue stream.
(Partner)
Contentsquare shows how people actually use your website: where they click, scroll, hesitate and drop off. As a Contentsquare partner, we turn those insights into website and campaign changes that lift conversions.
(Partner)
DRVN is a registered Semrush agency. We use Semrush's keyword, competitor and ranking data to plan content, track performance and find the search opportunities your competitors are missing.
(Partner)
DRVN is a Shopify Partner. We plan, design and grow Shopify stores for parts and accessories retailers, from store setup and product data to the search, shopping ads and email that bring customers back.
(05) Franchise networks
Local marketing that head office can approve.
Franchise networks need two things that often pull against each other: national brand consistency and local results. We build template-led campaigns, store pages and email journeys that franchisees can use locally, with the brand, pricing and approval rules already built in. Head office keeps control. Franchisees get marketing that works for their area.
(06) How we work
Four steps to compliant growth.
01
Discover
Audit the risks
We review your store, ads, reviews, CRM and consent, and flag anything that puts you at risk.
02
Plan
Build the plan
Channels, claims, consent and approvals, mapped into a growth plan that works within the rules.
03
Build
Launch
Compliant product pages, campaigns and customer journeys, configured and tested.
04
Grow
Measure and review
Performance reporting plus regular compliance checks, as rules and platform policies change.
(07) FAQ
Common questions about regulated e-commerce.
(01)
Can you market supplements and therapeutic goods online?
(02)
Why do health products get rejected on Google and Meta?
(03)
Can we use customer reviews on our store?
(04)
How do you handle customer data and consent?
(05)
Do you work with franchise networks?
(06)
Do you work with Shopify and Neto?
(07)