(Industries) Service centres
Marketing that keeps the workshop diary full.
Sydney and Perth, Australia
DRVN is a digital marketing agency for Australian mechanics and service centres. We help workshops get found, win the booking and bring customers back for every service after that. We work with businesses across Australia from our teams in Sydney and Perth.
We’ve spent years inside the automotive industry, across service, parts and the systems that run them. We know a workshop earns its money one booking at a time, and every campaign we build is designed to fill the next gap in your diary.
(01) The pressure on workshops
Winning the job starts long before the customer gets in touch.
(01)
More cars need more work.
The average car on Australian roads is now 11.2 years old, according to the Australian Automotive Aftermarket Association. Older cars need more servicing and repairs, and owners are repairing rather than replacing.
(02)
Customers choose online first.
(03)
Missed enquiries go to the next workshop.
(04)
One-off customers rarely come back on their own.
(05)
Dealer service departments are competing harder.
(02) Why DRVN
We know how a workshop runs.
DRVN was shaped inside the automotive industry. We understand service intervals, booking flow and what a busy workshop needs from its marketing: more of the right jobs, without more admin. Our in-house systems specialist brings first-hand experience from inside automotive software, so reminders, follow-ups and booking journeys connect properly with the systems you already use.
Google Ads for high intent searches like brakes and logbook servicing, plus local Meta campaigns. Mechanic SEO across Google Business Profile, service and suburb pages, and AI search. Mechanic website design built around bookings, with clear services and online booking, and Podium webchat and text messaging so every enquiry gets a fast reply.
(04) Partnerships
Partners who extend what we deliver.
(Partner)
Podium brings webchat, text messaging and reviews into one place. As a Podium partner, we set it up inside your lead management process so every enquiry gets a fast reply and every happy customer is asked for a review.
(Partner)
Zellis are automotive parts ecommerce specialists. They build the store, fitment data and marketplace connections, while DRVN drives the demand, CRM and customer retention that turn it into a revenue stream.
(Partner)
Contentsquare shows how people actually use your website: where they click, scroll, hesitate and drop off. As a Contentsquare partner, we turn those insights into website and campaign changes that lift conversions.
(Partner)
DRVN is a registered Semrush agency. We use Semrush's keyword, competitor and ranking data to plan content, track performance and find the search opportunities your competitors are missing.
(Partner)
DRVN is a Shopify Partner. We plan, design and grow Shopify stores for parts and accessories retailers, from store setup and product data to the search, shopping ads and email that bring customers back.
(05) Reviews and reputation
Your next customer is reading your reviews.
Reviews decide which workshop wins the job. A steady flow of recent, detailed Google reviews builds trust and helps you rank in local search. As a Podium partner, we set up review requests that go out automatically after every job, plus webchat and text messaging that make it easy for customers to book and pay.
(06) How we work
Four steps to a fuller diary.
01
Discover
Understand your customers
Local market research and a review of your website, Google profile, reviews and booking process.
02
Plan
Build the plan
The services to push, the suburbs to target, and the reminders and follow-ups that bring customers back.
03
Build
Launch
Ads, SEO, website improvements, Podium setup and reminder journeys.
04
Grow
Measure and refine
Booking and enquiry reporting so budget keeps moving to what fills the diary.
(07) FAQ
Common questions from workshop owners.
(01)
How can mechanics get more customers?
(02)
What is mechanic SEO?
(03)
How do Google reviews help a workshop?
(04)
Do you build websites for mechanics?
(05)
Do you work with Podium?
(06)
Can you set up automatic service reminders?
(07)