Our goal was to build a digital marketing strategy that not only generated leads but also maximised ROI.
By aligning campaign tactics with persona research, we designed a full-funnel framework that reflected how customers actually shopped, compared, and purchased vehicles.
We delivered measurable growth across social, website, and acquisition channels by building a persona-driven, full-funnel strategy for a Toyota dealership group: Reach up +56.5%, with followers growing +62% Content interactions doubled (+100%) and Instagram profile clicks surged +339.7% Website revenue from new cars purchased online increased +431.9%, with the number of online purchases up +300% Engaged sessions grew +131.4%, while events per session lifted +483.3% Paid social traffic skyrocketed +144,650%, paid search rose +371.1%, and organic social climbed +83% Overall website traffic from paid social was ≈ 1,447× higher than last year
These results prove that when strategy is built on real buyer insights, every digital channel contributes directly to dealership performance and sales.
Next projects.
(2016-25©)
