Our goal was to create a truly customer-centric strategy by uncovering who the dealership’s real buyers were and what motivated their decisions. Through in-depth persona research, we identified 12 distinct groups, including The Nurturer, The Adventurer, and The Innovator, each with unique needs and behaviours.
These insights reshaped not only the dealership’s creative direction but also the structure of campaigns themselves. By addressing pain points directly and activating ads across the channels each persona is most native to, we built a marketing framework that felt relevant, personal, and impossible to ignore.
Engagement: Persona-driven creative outperformed generic campaigns by 34% on Meta Ads. Conversion: Organic search conversion rate increased 121% after aligning copy with buyer personas.
By combining research, creative strategy, and digital execution, the group set a new benchmark for how we run data-backed, customer-first marketing.
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(2016-25©)
